1. 4001 Collective
Brand identity project for 4001 Collective, a community-focused organization with an abolishionist and social justice framework. For digital brand elements, this concept of a hacked logo is introduced. Incorporating minor typographic variables within the logo to expand the language and complement the concept of community engagement.
For digital brand elements, this concept of a hacked logo is introduced. Incorporating minor typographic variables within the logo to expand the language and complement the concept of community engagement.
3. CCA MFA Design
A robust system influenced by methdologies of interference for the CCA MFA Design program, class of 2023. Through misuse of materials and tools, we utilized digital and analog techniques of interference to build a unique and raw identity. This system was applied to the website and the exhibition space.
Antithetical to what many might consider unwanted in a practice, the designers in CCA MFA Design embrace the potential of interference. Combining an arrays of disciplines, methods, and theories - they continually push the boundaries of what design is. Designers lean into the unknown made by interlacing unfamiliar frequencies of research and form-making.
The work encountered in this exhibition blurs the edges of definite design practice and creates a space where interference not only becomes an appreciated interaction, but a necessary element to the vocation.
View site here
4. Open Studio AIA ‘23
EYRC Architects hosted an Open Studio happy hour event for the AIA’23 Conference in San Francisco, CA. The event branding was developed using a software for typographic folding in conjunction with the Origami Simulator. The simulator models the 2D element, making a raw semi-malfunctional 3D object.
5. Angelika Film Center
This project was a result of a 7-week collaboration as a Design Intern at Godfrey Dadich Partners. The prompt was tobuild a pitch from the ground up and create a storytelling proposal for a client of our choosing through strategy, editorial, and design. The intern team slected Angelika Film Center.
Angelika is known as “The most successful and recognized arthouse in the United States.” Since 1989, its flagship SoHo Cinema, has been debuting and celebrating groundbreaking independent and international films. The name Angelika, derived from Greek ἄγγελος (ángelos) means “messenger.” This propelled the design exploration to emphasize their history, tone, and brand voice.
Unvetica is an exploration of the relationship between type and folding using Helvetica letters from A-Z and a-z. The alphabet (in lowercase and uppercase) was printed on folded sheets of paper that follow a random sequence of various types of folds and actions: mountain, valley, universal, unfold, turn-over, crumple, gather, hem, twist, and compress. This unfolding of type on paper results in puzzling fragments and ink textures on a material that has been folded and manipulated. This undoing of Helvetica is Unvetica.